Published: Oct. 31, 2024 By

journey into the Entrepreneurship and Empowerment in South Africa (EESA) program was more than just an opportunity to study abroad; it was a chance to dive deep into real-world challenges in a new culture. Growing up near Boulder, Colorado, Sophie’s path led her to CU Boulder, where she pursued a career in accounting. But as her academic journey unfolded, the chance to push her skills in a global context became irresistible. Drawn by the promise of hands-on experience and inspired by the stories of a family friend, Sophie found herself on a adventure in Cape Town: one that would test her limits, broaden her perspective, and deepen her commitment to making a difference.Sophie Schuler

When she signed up, Sophie was seeking more than a typical study abroad experience. She wanted to test her skills, challenge herself, and gain hands-on experience in a setting far removed from Colorado. What she didn’t realize was that EESA would push her to her limits, providing lessons and rewards that would stay with her long after the six weeks ended.

Learning by Doing

Unlike traditional study abroad programs that emphasize lectures and sightseeing, EESA was all about action. In the mornings, Sophie and her peers would attend lectures covering various aspects of business, including marketing, finance, accounting, and operations. These sessions weren’t formal classes, but discussions that prepared them for the day’s real challenge: consulting.

Each participant was paired with local entrepreneurs from Cape Town’s townships, tackling real business problems alongside them. “We had to take what we learned in lectures and apply it directly to help our clients,” Sophie shared. This hands-on approach took learning beyond theory, as the team members identified clients' needs, devised strategies, and implemented solutions, covering everything from setting up accounting systems to improving sales processes.

Challenges and Growth in Cape Town

One of Sophie’s most rewarding projects was developing a simple yet effective accounting system for her clients, helping them better manage cash flow and track expenses. Although her accounting knowledge was more advanced than her clients required, going back to basics and seeing her clients’ businesses stabilize because of her efforts was fulfilling. Additionally, she took on a new role in sales, an area where she had limited experience, but which ultimately became one of her favorite aspects of the program.

The pace of the program was relentless, and Sophie often felt the pressure to meet her clients’ expectations within the tight six-week timeframe. “It was fast-paced, with so much to accomplish,” she recalls. Yet the intensity only enhanced her focus and commitment, teaching her the importance of being fully present in every moment, whether in a client meetingor a group project.

More Than Work: A Cultural Experience in South Africa

Even though EESA was a work-intensive program, Sophie and her cohort had time to explore South Africa’s rich culture and stunning landscapes. The “work hard, play hard” mentality allowed her to experience adventures like hiking Cape Town’s iconic Table Mountain, joining tours of local wineries, and even cage-diving with sharks. These moments provided a much-needed balance to the rigorous schedule, helping the group bond and recharge before diving back into their consulting work.

For Sophie, one of the most inspiring parts of her experience was witnessing the resilience and resourcefulness of South African entrepreneurs. Many of her clients came from communities with limited resources, yet their drive to support their families and uplift their communities was powerful. Sophie was struck by the sense of solidarity and sharedSophie and team in Cape Town purpose she observed in the townships, where entrepreneurs were passionate about their craft, from small-scale manufacturing to unique culinary offerings.

“I gained so much respect for entrepreneurship,” Sophie reflected. “The opportunity to start a business is something we often take for granted in the U.S. In Cape Town, I saw how important it could be for individuals and communities alike.” Working alongside these entrepreneurs gave Sophie a renewed appreciation for her own skills and a deeper understanding of the role of entrepreneurship in economic empowerment.

A Lasting Impact: Sophie’s Advice to Future Participants

At the program’s closing ceremony, Sophie was asked to share a few words. She spoke about the deep connections she had formed, both with her team and her clients. “It’s the relationships,” she said, “that make this experience unforgettable. You’re in the trenches with people who share a common goal, and that brings you closer in ways you wouldn’t expect.”

Her advice to future EESA participants is simple: take the leap, even if you’re unsure of your skills. EESA’s team approach ensures that everyone has something valuable to contribute.

“Even if you don’t feel super confident in a certain area, there’s always room to grow and opportunities to lean on each other.”Elephants in South Africa

Looking Ahead: How EESA Shaped Sophie’s Outlook

Though Sophie currently envisions a future in the corporate world, her time in EESA has sparked an openness to entrepreneurship she hadn’t previously considered. While startingher own business may not be an immediate goal, she knows that the skills and perspectives she gained in South Africa have given her a solid foundation should she choose that path someday.

In the end, EESA was more than just an academic program; it was a transformative journey that redefined how Sophie approaches challenges, relationships, and her own potential. The experience solidified her commitment to staying present and connected, a lesson she’s carried with her back to CU Boulder and into her future endeavors.

More Deming News

Sophie Schuler's Journey in the Entrepreneurship and Empowerment Program in South Africa

Sophie Schuler’s journey into the Entrepreneurship and Empowerment in South Africa (EESA) program was more than just an opportunity to study abroad; it was a chance to dive deep into real-world challenges in a new culture. Growing up near Boulder, Colorado, Sophie’s path led her to CU Boulder, where she...

Creative Distillation Logo
Creative Distillation Episode 70 - Bryn Rees, Associate Vice Chancellor for Research and Innovation
Rob Mossman Skiing
Rob Mossman: Navigating Challenges, Pivoting Strategies, and Building Business Success
Creative Distillation Logo
Creative Distillation Episode 69 - Reversing the Arrow conference with Jennifer & Dev Jennings