Super Bowl ads have become almost bigger than the big game itself. Alix Barasch, associate professor of marketing, shares how big brands are engaging with you, the consumer—and how, sometimes, you’re helping them make their content.
The universe's carbon atoms complete a journey that spans eons—forming in the hearts of dying stars, then becoming a part of planets and even living organisms. Now, a team led by CU Boulder scientist Jordy Bouwman has uncovered the chemistry behind one tiny, but critical, step in this process.
The U.S. military shot down what officials have called a Chinese surveillance balloon off the coast of South Carolina on Feb. 4, 2023. Professor Iain Boyd explains how such balloons work and what they can see. Read it on The Conversation.
More homes are burning in wildfires in nearly every Western state. The reason? Humans. CU experts Jennifer Balch, Maxwell Cook and Natasha Stavros share on The Conversation.
Through the Niwot Ridge Long Term Ecological Research Project, housed at CU Boulder's Mountain Research Station, scientists will continue to examine the impacts of a warming world on the university's highest campus.
A collaborative study, including CU Boulder associate professor Andrew McAdam, investigates how the risks and rewards of red squirrel reproduction are a microcosm of evolutionary patterns.
From the spread of misinformation and hate speech to significant gaps in access, freedom of connectivity and information on the internet is plagued by real and mounting challenges. So, how do we address those challenges, and who is responsible?
Alumnus, entrepreneur and CU Boulder donor Tandean Rustandy has given $5 million to create the Tandean Rustandy Endowed Deanship at the Leeds School of Business—the first named deanship on campus.
Colorado ended 2022 with continued strong job growth and is outperforming the nation in many areas, according to a report released Monday by CU Boulder and Colorado Secretary of State Jena Griswold.
