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Companies change their name for many reasons, all with the hope of creating “stronger, favorable, unique associations." Get CU Marketing Professor Donald Lichtenstein’s take.

In July 1879, the USS Jeannette left port in San Francisco en route to the North Pole. What lay at the top of the world was still shrouded in mystery. Was it a warm inland sea, a sheet of ice or open ocean? The crew set out to discover.

A recent study on joint decision-making found that no-preference communication has a negative impact on relationships.

A new program, supported by the National Science Foundation, is helping Native American undergraduate students at Fort Lewis College delve into astrophysics and more fully participate in scientific research that frequently happens on Indigenous lands.

Using innovative fluorescent sensors and computational modeling, CU Boulder biochemistry researcher Amy Palmer tracked naturally cycling cells to better understand an essential micronutrient.

Researchers at CU Boulder have developed a new membrane water filtration system, based around air bubbles, that can help address water scarcity issues around the world.

Recently published research led by Karan Dikshit during his doctoral studies at CU Boulder explores an adhesive material that not only allows for easy sticking and unsticking but could eventually contribute to sustainability efforts around the globe.

During a Colorado summer, you’ll likely spot vibrant yellow sunflowers growing wherever they can. In the state’s dry, nutrient-deficient soil, CU Boulder researchers and others aim to learn if the crop can survive and even thrive in a hotter, drier future.

Gang violence is driving a surge in violent crime across America. New research shows community interventions can stem the tide.

Discover the inspiring story of Kayla Toledo, a member of the Jemez Indian Tribe, as she works to bring daycare to Native American families by creating a learning center where children can embrace their cultural heritage with guidance from the Rural Colorado Workshop Series.