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Deion “Coach Prime” Sanders will speak about his new book “Elevate and Dominate: 21 Ways to Win On and Off the Field” on Monday, March 18, at Macky Auditorium. This is the only Colorado stop on Coach Prime's book tour, and tickets include a signed book and a photo op with coach. The event will feature conversations with J. Richard Stevens and Uncle Neely.

Sanders is one of the greatest motivators and inspirational leaders of all time—on the field, in business, with family and in his community. Now, he delivers the ultimate playbook of inspiring personal stories, winning strategies and the motivation required to help us “elevate and dominate” in all aspects of our lives.

J. Richard Stevens is the Associate Dean for Undergraduate Education and Associate Professor in Media Studies at CU Boulder. He is the author of Captain America, Masculinity, and Violence: The Evolution of a National Icon

C. D. Neely, also known as Uncle Neely, is the producer of “Thee Pregame Show,” which has covered Coach Prime for over four football seasons. Neely has worked in economic development for the state of Mississippi and in the Governor's Office as a lobbyist and senior advisor.

Please note that Sanders will not be signing additional memorabilia at the event. Doors open at 6 p.m.