Kevin Lane Keller, an academic pioneer in the study of brands, branding and brand equity, will speak to CU-Boulder Leeds School of Business MBA students on Feb. 27 from 12:30 p.m. to 2 p.m. in room 218.
Keller has served as brand adviser to marketers for some of the world's most successful brands, including Accenture, Disney, Ford, Intel, Levi-Strauss, Procter & Gamble and Starbucks. He also has served as a marketing consultant for the Bank of America.
Keller is the E. B. Osborn Professor of Marketing at the Amos Tuck School of Business at Dartmouth College. He previously held faculty positions at the University of California at Berkeley, Stanford University and the University of North Carolina.
His textbook, "Strategic Brand Management," is used at top business schools and leading firms around the world. In February 2005 he will become the co-author with Philip Kotler of the best-selling introductory marketing textbook "Marketing Management."
Keller received his bachelor's degree from Cornell University in 1978, his master's degree from Carnegie-Mellon University in 1980 and his doctorate from Duke University in 1986.
For more information call CU-Boulder Professor Margaret C. Campbell at (303) 735-6305.