The University of Colorado at Boulder has signed a four-year agreement with the Collegiate Licensing Company (CLC) for management of university product licensing. CLC, a premier licensing organization, is the agent responsible for licensed collegiate products at such institutions as the universities of North Carolina, Michigan, Texas and Stanford.
The University of Colorado is the owner of valuable trademarks such as "CU," "University of Colorado," "Colorado Buffaloes," "Golden Buffaloes," "Buffs," the interlocking CU and the buffalo containing CU. Because these are recognized by the general public and associated with the university, a licensing program is used to protect the name and marks of the university by ensuring their use only on appropriate products of good quality, such as collegiate apparel, or in promotions.
"Our contract with CLC contains the commitment to use licensees who conform to our licensing policy and code of conduct," said Chancellor Richard L. Byyny. "Because of the contacts that CLC has, we will actually be able to increase our oversight of licensees." CLC has an excellent reputation, experience and has effectively represented universities throughout the nation, he added.
CU adopted an expanded licensing policy in May 2000 that included a code of conduct prohibiting human rights abuses.
The campus Licensing Advisory Committee will continue to function and will benefit from the information made available through CLC, Byyny said. CLC will permit the use of university logos only in connection with merchandise and promotions that are approved by the university.
The agreement expires on March 31, 2005.