The CU Boulder Alumni Association (CUBAA) is honored to receive the Customer Award in Innovation for their work with the .
Hailed as one of the leading providers of personalized and purpose-driven customer relationship management technologies, Gravyty’s platform, , is specifically designed to help universities engage and interact with alumni in new and exciting ways.
The Forever Buffs Network is a free online community where CU Boulder alumni can grow their careers and professional networks, support fellow Buffs and reconnect with classmates. With access to job postings, networking opportunities and campus news, the platform encourages connections among the global CU community.
Driven by Christina Fang, program manager for the Alumni Association’s online engagement and events, CU Boulder’s innovative use of Graduway during the 2022 Homecoming season provided a significant boost to community engagement and helped to expand the Forever Buffs Network.
“This is wonderful news!” said Ryan Chreist, an assistant vice chancellor for CU Boulder Advancement and executive director of the Alumni Association. “Christina’s work with Graduway has transformed how we build connections and create valuable experiences for alumni around Homecoming, an event that means so much to the university and our constituents.”
Fang and team members Julann Andresen and Brennan Jones leveraged the Graduaway platform to engage alumni, parents, donors, students and fans of CU Boulder. In announcing the award, Gravyty cited the Alumni Association's numerous platform innovations — including the Forever Buffs Network Mentorship Program, Ambassador Program and monthly giveaways — as well as high engagement numbers as elements that made CU stand out. Within the first year, 10,000 people signed up for the platform, and, when surveyed, 88.8% of Forever Buffs Network Ambassadors said they would recommend the program to others.
Fang and Andresen will accept the award at Gforce'23, Gravyty’s annual conference April 30 through May 3 in Orlando, Florida. Join the to reunite with old friends, develop your career and learn from Forever Buffs around the world.